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Roland DG Australia Blog

Wednesday, April 18, 2012
Review Your Options Wisely



DON'T MISS OUT ON THE DEBUT NEW PRODUCT AND ALL THE LATEST SOLUTIONS FROM ROLAND DG AT VISUAL IMPACT IMAGE EXPO - GOLD COAST CONVENTION AND EXHIBITION CENTRE 19 - 21 APRIL 2012.

In the current economic climate you need to make smart decisions, think creativity, seek new opportunities, and develop efficiencies to make your business a success. When it comes to purchasing new equipment we are all looking for value - we need the best tools available for the lowest cost and with the quickest ROI. With the rate that technology changes these days the options can seem endless.

You need to review your options wisely. Read More...


Wednesday, November 30, 2011
Making Money with Metallic Printing

Metallic "MT" ink cartridgeA hot topic of 2011 was undoubtedly 'Metallic Ink' with the introduction of ECO-SOL MAX Metallic ink, the world's first eco solvent metallic ink, and the printers that followed - the XC-540MT and the VS Series. While the attraction to this solution is obvious, there has certainly been some hesitations surrounding the cost and speed of printing with metallic. No doubt for this premium solution the cost is higher, and the print speed is definitely reduced to produce such a spectacular result...

So is there a real benefit to this solution or is it not really a viable business option? Based on the sales and success of the VS Series alone, we would have to argue 'Yes it is certainly a viable business solution', but to back this up with some hard evidence, our partners in the US have conducted a comprehensive survey of their customers who have 'metallic capable' devices. Check out the article below from the Roland DGA blog to get all the facts (note: all figures relate to the US):  Read More...


Monday, August 29, 2011
The (not so) new 'Word of Mouth' - Tell us what you think...

'Word of mouth' is no doubt one of the most powerful factors in the purchasing decision and someone's opinion is always more valuable than even the best marketing campaign. While word of mouth still goes on, these days 'word of mouth' could be probably be called 'click of mouse' or perhaps even 'Facebook like'... as more people look for opinions and personal reviews for products and services online. This has been going on for many years now, but has really taken off in recent times with the rapid growth of social media.

Social media has transformed the way we now relate, so it is no surprise that people now go online and turn to Facebook, Twitter or the like to find out what people think about a certain product/service. You find that more & more consumer products now have the Facebook Like button attached to the listing and even a comments or review section where people can leave feedback. Read More...