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Roland DG Australia Blog

The Wash Up from Final Major Trade Show for 2011

Posted on Friday, September 23, 2011

Roland DG recently attended The Visual Impact Image Expo (VIIE), held at Melbourne Exhibition Centre from 13th – 15th September 2011. Here is a quick 'Wash Up" from what was the last major trade show for 2011 for the Signage and display market...

Click for Flickr highlights

The show was co-located with GASAA PrintCOMM, POPAI Marketing at Retail, and Retail Expo 2011 which no doubt helped to boost numbers - although the flow of people was fairly slow over the 3 days, with the mornings being the busiest. Though numbers were not spectacular, the visitors that did attend appeared to be keen and genuinely there to do business. There were plenty of people doing their research for new products, perhaps looking to next year, and also some ready to buy, with several sales of Roland equipment reported just on the first day alone!

The Roland Stand:

Once again, in support of the industry, Roland DG took up the Platinum Sponsorship for VIIE and also had a great presence on the floor with a big stand full of product and also another dedicated to Roland DG Care solutions such as RolandClinic and Roland Rental.

As expected, most interest surrounded the new products - the VersaUV LEJ-640 and VersaSTUDIO BN-20, while the VersaUV LEF-12 grabbed plenty of attention and surprised many with it's unique technology. The EGX Series engraving solutions were ever popular, proving signage engraving industry is still alive and well!

The Roland Creative Awards were also officially launched at the trade show where people were encouraged to get their entries together for the impending contest opening on the 21st September. Of course, the contest is now officially open for entries, so make sure you head over to www.rolandcreativeawards.com and submit your best work done on a Roland device for your chance to win great prizes!

We also used the trade show as an opportunity to officially hand over the BN-20 to the winner of our Melbourne Open House competition a few months back. Congratulations again to Shaun Jesse who was excited to receive his new Printer/Cutter!

Winner of BN-20 Competition

The Wash Up

Unsure what to expect from this show, it seemed like visitor numbers were low, however this is often the case with this show in Melbourne. In saying this though, the quality of visitors was high, and the new Roland products generated great interest, particularly the LEJ-640 and BN-20. Overall, it is always good to see the industry come together and support events like this and together keep the industry moving forward!

The next Visual Impact show will be on the Gold Coast in April 2012 - stay tuned! 

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