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Roland DG Australia Blog

The Future of T-shirt Graphics

Posted on Monday, November 21, 2011

As part of Outpost Project, a first of its kind Street Art festival, NEXT is an exhibition that looks into the heart and soul of T-Shirt culture. Held on the famous Cockatoo Island in Sydney Harbour during November and December, the Outpost Project will see over 150 renowned international and local artists transform this industrial space into an "explosion of urban art".


As the official print partner of NEXT, Roland DG produced over 500sqm of print on the powerful AJ-1000i, to produce a 50 panel display of leading owners and artists in the T-Shirt culture from around the globe.

This project showcases the print quality and reliability of Roland's wide format printers. It has been an amazing project to be involved in and great opportunity to expose the Roland brand to the general public and also to leading designers and artists.

NEXT curator and T-shirt connoisseur, Eddie Zammit, travelled the globe with photographer Nicole Reed, to capture portraits of the world's leading T-shirt designers and influencers, which make up the 50 panels of the exhibition. "This has been an amazing project to work on, a culmination of years of travel, photos and interviews," said Eddie. "The panel displays for NEXT were an ambitious concept and the printing was always going to be a big task. Working with Roland was fantastic and we were amazed with the print quality and the overall result! People have been commenting about the quality of the photography in addition to the printing since opening. You really need to go see it for yourself."

Check out some of the photo's below - and keep in mind that even the best photographer can't really capture the ture nature of this space - you have to see it with your own eyes to really appreciate the scale and feel the atmosphere of the whole project.




This job was bread and butter for the AJ-1000 printer, however the real star printer of this T-shirt exhibition is the new Roland VersaSTUDIO BN-20. This versatile 20” (500mm) printer/cutter is ideal for a range of applications from durable outdoor graphics to photography or stickers but more specifically, the BN-20 is the perfect device for producing one-off, customised or short-run T-shirt graphics.


The whole NEXT exhibition is about the future of T-shirt graphics and each of the 50 artists and designers were asked what they think was the future. So many of the artists commented on the changing printing techniques, the move to more digital print, and also the imminent rise of customised and short-run T-shirts. Here at Roland, we couldn’t agree more, and hope we can help these artists to shape to future with devices such as the BN-20. For any artists or creatives keen to give the BN-20 a test drive, just get in touch with us at Roland.

For those of you interested in Street Art or T-shirt culture, be sure to check out Outpost Project and NEXT on Cockatoo Island. Entry is free.


NEXT: The future of T-shirt graphics from T-world on Vimeo.


About T-World

T-world is the only journal dedicated to T-shirt culture globally. T-world is a biannual printed journal dedicated to T-shirt art. Our mission is to be proactive in promoting T-shirt labels and artists from across the globe.

Get in touch: www.t-world.com.au or www.facebook.com/Tworld.Journal

 

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